Results and outcome

Financial value

An analysis of the financial data (2012 – 2015) of all 19 partners in the project revealed outstandingly positive indicators. The growth of these parameters cannot be attributed exclusively to design management, but indicators show, that the companies would not have achieved the results without implementation of design management to their practice. In total, the results show:


growth of added value per employee


growth of net profit


growth of business income

Organization/cultural change

The value of the project has to be measured through KCDM’s objectives, as well as through the targeted objectives of each individual participating company.

The overall change was evaluated through the staircase design management model* developed by the DME Award, which was carried out in each company at the beginning and end of the project. The final results showed an improvement in all five factors: awareness of benefits, process, planning, expertise, and resources.

The individual achievements of companies include:

  • 350% employment growth, 2 new markets (US, Australia), and the adoption of service design and systematic management of design processes. (Seascape)
  • Strategic implementation of design management, particularly in the product development stage, branding and marketing, resulting in above average growth, bigger market share, and increased added value per employee (Adria Mobil)
  • Implemented design management strategy and an honorable mention at the DME Award 2015 (Intra Lighting)
  • Increased scope of services and incorporation of service design into the company’s main activities (Primoz Mahne s.p.)
  • 10% better customer ratings for performed services (SIP)
  • 5–7% increase in brand funding, project innovations, and trainings (Studio Moderna)

Social good

The project set up an optimal framework, structure, and knowledge base for the further development of design management in the Slovenian economic environment. The most important outcome of the project is an efficient foundation for the development of an autonomous and independent Competence Center for Design Management with activities aimed at:

  • Monitoring, collecting, and disseminating knowledge and best practices in the areas of design management
  • Providing and organizing training according to the competence model
  • Co-operation in promotion, development, and implementation of design management strategies
  • Providing a powerful and influential network for the business and design community with international organizations

Raised public awareness

  • 10,597 visits to the website
  • 350 conference participants
  • 2 International design management conferences
  • 600+ views of video from the design management conference
  • 30+ media coverage items (announcements?)

Progress on the national level

Integration of design management in the undergraduate and graduate academic curriculum at the Academy of Fine Arts and Design, and the Faculty for Design.
A call for a tender (KOCles2) for the implementation of design management into business, tailored for wood processing companies
Partial inclusion of design and design management into the Slovenian Smart Specialization Strategy

Customer value

The KCDM project office developed a modular competence model after extensive initial research of international design and the design management community, as well as a self-evaluation assessment. The model defined five job profiles (i.e. foreman, area engineer, project manager, process manager, and design management consultant) and basic design management competences for each job profile based on five factors (awareness of benefits, process, planning, expertise, and resources).

Each participating company had the possibility of choosing the particular modules that were necessary to accomplish their own individual business objectives.

The target-oriented trainings included:

  • in-house trainings (for the lower job profiles)
  • internal trainings (the exchange of knowledge and experiences among the partners of KCDM)
  • external trainings (outsourced).
  • The achievements
  • A network of 19 participating companies
  • 33 months of activities
  • 745 (out of totally 1708) employees involved in trainings
  • 115 internal trainings (from a total of 365)
  • 250 external trainings (workshops, learning by doing, Grow, consultations, peer to peer)
  • 2 international conferences organized by KCDM.
  • 8 participations at different international conferences abroad
  • Total budget spending: 432,785.29 € (100%)
  • A network of national and international professional associations, friends, and supporters
  • Memberships in DMI, DME, Grow, SDN